3 Ways that Fashion Can Combine Sustainability and Economic Opportunity
by Russell Michelson
The global fashion industry has been growing exponentially to keep pace with the requirements of exploding populations. Even as the sector struggles to keep up with the demand for apparel and footwear, it faces a bigger problem in the form of environmental impact. Statistics indicate the industry’s significant impact of carbon dioxide emissions has grown close to the effects of the oil and gas industry. Thankfully, change is imminent. Stakeholders are attempting to make a shift toward sustainable fashion.
Encouraging Women’s Participation in Economic Growth is a Good First Step
Various organizations across the world are recognizing the importance of women's economic empowerment. For instance, the Box Shop pilot program is organized in partnership between TechnoServe and the Citi Foundation. The key objective of the initiative is to make finance, real estate space, and entrepreneurship assistance available to more women, emphasizing areas where resources are scarce. Budding talent is identified and supported as needed so women can make their mark in their chosen sector.
A good example is Armor Designs established by Thato Ditsele. With the assistance of Box Shop, Ditsele has been able to develop a renowned brand name, find stores to stock her products, and design more products to suit current market demand. A baby clothing line and protective masks are only some of the ideas and concepts that have been highly successful in creating job opportunities.
Recycling and Reuse Form the Foundation of Sustainable Fashion
Some of the top fashion brands across the globe like H&M and Zara have started programs that encourage customers to donate clothes and other textiles. Later, these materials are recycled and reused.
Yet another program recycling glass and plastic into shining beads that are used to make jewelry. Available in a selection of colors, each reflects one of the causes that the program financially supports.
This initiative provides a valuable livelihood to the women of Ghana who create these colorful beads. Proceeds from the sales are diverted toward various projects designed to reverse climate damage or protect vulnerable areas. For instance, funds collected from selling green reforestation bracelets are used to plant trees, while light blue beads are associated with efforts to clean up the oceans.
Demand for apparel, footwear, and high-end couture continues to rise with awareness about fashion labels and international brands. The fashion industry’s impact on the environment can be balanced with the right programs emerging from within the sector as large and small designers make their mark in the arena.
Paid Partnership with Bead the Change