A Guide to Spotting Greenwashing in Products
Retail is evolving and so is e-commerce. In recent years, more businesses have launched eco-friendly products, but all may not be exactly as it seems.
Unfortunately, a lot of the items out there claiming to be “sustainable” and “green” are falsely labeled. In the name of “saving the planet” and encouraging people to become “environmentally friendly,” brands are engaging in what is now known as greenwashing.
Is It Greenwashing Or Is It Legit?
Due to the many benefits of corporate sustainability, businesses may fall into the habit of "greenwashing."
The Commercialization of Sustainability
Pop culture usually characterizes sustainable living as buying $50 t-shirts, sporting expensive reusable water bottles, and purchasing metal straws. Each of these practices share one thing in common: they require us to buy more products.